Blue Prints x Los Angeles Dodgers

The Challenge

The Los Angeles Dodgers needed a photography partner who could elevate the fan experience beyond traditional event photography. They sought a brand that understood both the technical demands of stadium photography and the emotional connection fans have with America's pastime. The challenge was to create a photography experience that felt authentic to the Dodgers legacy while introducing modern, shareable moments that would extend the stadium experience into fans' daily lives.

Our Solution

Blue Prints developed a comprehensive brand strategy that seamlessly integrated our photography services with the Dodgers brand identity. We created custom photo experiences throughout Dodger Stadium that honored baseball tradition while embracing contemporary design. Our signature approach included designing collectible baseball cards featuring fans themselves, transforming everyday attendees into part of the Dodgers story. We established branded photo activation zones that matched the stadium's aesthetic, trained photographers to capture the energy and emotion of game day, and developed a visual language that complemented the Dodgers' iconic blue and white. We utilize Dodger assets to stay on brand with current Dodger campaigns, ensuring every touchpoint — from the photo booth design to the final printed cards — reinforced both the Blue Prints creative excellence and the Dodgers' legendary status.

Results Achieved