Behind thecreative vision

I'm Esteban Ramirez, an award-winning photographer, graphic designer, and art director based in Los Angeles. For more than 13 years, I've worked at the intersection of photography, design, and brand storytelling — creating visuals and experiences that connect with audiences in meaningful ways.

150+
Projects Completed
13+
Years Experience
Professional designer portrait

My creative journey

I began my career as a Master Photographer with Lifetouch, capturing portraits and large-scale events. This experience honed my technical precision, attention to detail, and ability to perform under pressure while connecting with people through photography.

I then joined Blue Prints, where I helped establish the company's creative direction and now lead a multidisciplinary team producing high-impact visuals for events, marketing campaigns, and branded content. A highlight of my work has been collaborating with the Los Angeles Dodgers at Dodger Stadium, designing and photographing interactive photo experiences that engage fans and transform live events into immersive, shareable moments.

Within Blue Prints, I also co-founded PRIMs Photo Booth, a high-end photo experience brand that extends our creative offerings into experiential marketing. PRIMs combines event photography with custom design and production, helping clients bring their brand identities to life through memorable on-site activations.

I hold a BFA in Photography from California State University, Long Beach, graduating Summa Cum Laude, and have been recognized with multiple awards for creativity and community impact. My expertise includes Adobe Creative Suite, WordPress, and end-to-end production for both print and digital media.

At my core, I'm a storyteller who believes great visuals are built on connection — between brand and audience, concept and emotion, and light and design. I enjoy collaborating with teams that value creativity, innovation, and thoughtful visual communication.

Education

Bachelor of Fine Arts, Photography
California State University, Long Beach
Summa Cum Laude

Philosophy

I believe great visuals are built on connection — between brand and audience, concept and emotion, and light and design. My approach combines technical precision with creative storytelling, always keeping authentic human connection at the center of every project.

Professionalexperience

A journey through diverse creative environments, each contributing to a comprehensive understanding of design strategy and execution.

Art Director

Blue Prints, Los Angeles, CA
April 2012 – Present

Helped establish Blue Prints and built its visual and creative direction from the ground up. Lead designer and photographer for branding, marketing campaigns, and digital content.

Directed a team of creatives in delivering high-quality visual assets for print, digital, and event use
Managed creative production and on-site visual storytelling for live events at Dodger Stadium, collaborating with the Los Angeles Dodgers
Spearheaded the development of branded materials, signage, and promotional content
Oversee project timelines and ensure consistent brand messaging across platforms

Art Director / Co-Founder

PRIMs Photo Booth, Los Angeles, CA
October 2014 – March 2020

Co-founded and launched a full-service photo booth company with unique branding and high-end presentation. Built the graphics department from scratch.

Trained and supervised staff in California and Arizona
Created custom event-themed graphics for corporate functions, weddings, and private events
Led marketing and visual communications, increasing bookings through brand recognition

Master Photographer

Lifetouch, Pasadena, CA
February 2006 – August 2013

Delivered high-volume portrait photography for schools, senior photos, and studio sessions. Specialized in event photography for proms, dances, and graduations.

Trained new photographers and maintained photography standards in fast-paced environments
Specialized in event photography for proms, dances, and graduations
Delivered consistent quality in high-volume portrait sessions

Skills &expertise

A comprehensive toolkit developed through years of hands-on experience in photography, design, and creative leadership.

Creative Software & Tools

Adobe Photoshop (10+ years)
Adobe Illustrator (10+ years)
Adobe InDesign (10+ years)
Adobe Lightroom (10+ years)
WordPress, Divi, Squarespace (10+ years)

Creative Expertise

Art Direction & Team Leadership
Event, Portrait, and Commercial Photography
Brand Identity Development
Graphic Design for Print & Digital
Marketing Collateral Creation
Visual Storytelling

Additional Skills

Customer Service (18+ years)
Staff Training & Supervision
On-site Event Production

Awards & Honors

Recognized with multiple awards for creativity and community impact throughout my career. My commitment to excellence in visual storytelling and creative leadership has been acknowledged by industry peers and clients alike.

Beyond the Studio

When I'm not behind the camera or designing for clients, I explore personal creative projects and artistic endeavors.

Personal Interests

Fine Art Photography

Personal artistic exploration through experimental techniques and conceptual projects that push creative boundaries.

View Fine Art Gallery

Visual Arts

Exploring various mediums including digital art, mixed media installations, and experimental design techniques.

Continuous Learning

Staying current with emerging technologies, design trends, and photographic techniques through workshops and experimentation.

Personal creative work

Creative Philosophy

"I believe that great design and photography come from understanding not just the technical aspects, but the emotional and cultural context of what we're creating. Every project is an opportunity to tell a story, solve a problem, and create something meaningful that resonates with people."